Academic Catalog August 2008 - August 2009 Undergraduate and Graduate
College of Social and Behavioral Sciences
School of Communication
NAU, PO Box 5619, Flagstaff, AZ 86011-5619
928-523-2232 (fax 928-523-1505)
See School of Communication page for information about Communication Core, Graduation Requirements, and Advising and Student Responsibilities.
You may pursue the following academic plans through the School of Communicationís advertising program:
We offer these plans to prepare you for a career in advertising or a related profession by blending a theoretical base and practical experience. The broad objective of our plans is to provide you with instruction, guidance, and a professional perspective in advertising and its related fields. We teach advertising in the broader context of a communication channel for marketing activity, which includes creative strategy development, media planning, target audience identification, copy and layout design, and campaign development.
We offer you an integrated approach to communication and require that you complete courses in advertising, communication, and journalism. We assign individual and team projects and offer you direct contact with leading advertisers in our senior-level courses.
Click here for more information about Advertising courses and faculty.