Academic
Catalog August 2009 - August 2010 Undergraduate
and Graduate
Some courses may not be offered every year. Check with the college or department office for current information about when specific courses are offered.
For course syllabi, see the departmental website.
BBA 299 SPECIAL TOPICS (1-3)
In-depth study of an aspect, concept, or problem. May be repeated for up to 6 units of credit. Letter Grade only.
BBA 300 PRINCIPLES OF MANAGEMENT IN A GLOBAL ECONOMY (3)
The environment of organizations, planning, organizing, leading, and reviewing processes and systems, with emphasis on strategic planning, teamwork, and process design. BAS, BAIS, and BSIS students may substitute BBA 399, Managerial Accounting and Financial Analysis; and BBA 399, Economic Analysis and Business Law, for ACC 255. These courses satisfy both the required and the recommended prerequisites for students in the BAS, BAIS, and BSIS Administration programs. Letter grade only. Prerequisite: ENG 105 and ACC 255 (ECO 201 and MAT 119 recommended)
BBA 305W EFFECTIVE BUSINESS COMMUNICATIONS (3)
Written and oral communication in organizations. Emphasis on writing letters, memos, and reports; speaking and listening skills; nonverbal communication; communication theory; precise word usage; common communication pitfalls; interpersonal communication and human relation skills; and cross-cultural communication. Letter grade only. Prerequisite: ENG 105 JWRT
BBA 310 PRINCIPLES OF MARKETING IN A GLOBAL ECONOMY (3)
An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only. Prerequisite: ENG 105, ACC 255, MAT 119, and ECO 284
BBA 320 MANAGERIAL FINANCE (3)
Survey of the major areas of financial operations in business and their relationship to other business functions; internal financial activities, sources of funds, and the firm's involvement with money and capital markets; basic techniques of financial analysis and their application to financial decision making; development of an understanding of the financial system. Letter grade only. Prerequisite: ACC 255, ACC 256, and MAT 119
BBA 330 SUPPLY CHAIN & OPERATIONS MANAGEMENT (3)
Covers management of operations, the activities utilized to produce the products and/or services sold by the firm. Emphasizes process design and improvement, including the inter-firm processes that manage the twin flows of inventory and information between supply chain members. Letter grade only. Prerequisite: MAT 119, ACC 255 and ECO 201 Corequisite: BBA 300
BBA 340 MANAGEMENT INFORMATION SYSTEMS (3)
This course presents information systems used by organizations and work groups with an emphasis on system development, management and effective use. Letter grade only. Prerequisite: CIS 120 or CIS 120H
BBA 350 PROFESSIONAL PRACTICES AND ETHICS IN INFORMATION TECHNOLOGY (3)
Examines interaction of IT professionals with the organization, profession, and governmental agencies, including regulatory compliance monitoring, legal requirements, staff development, and environmental conduct. Letter grade only. Prerequisite: BAS Technology Management Milestone
BBA 355 MANAGEMENT OF INFORMATION TECHNOLOGY FUNCTION (3)
Examines key concepts of managing the information technology function, including strategic planning to support organizational goals and objectives, IT governance, and IT personnel management. Letter grade only. Prerequisite: MGT 303 and BAS Technology Management Milestone
BBA 360 TEAMS AND PROJECT MANAGEMENT (3)
Effective meetings; interpersonal and group processes; development of effectively functioning project teams, empowered teams and total quality management (TQM); and effective project management. Letter grade only. Prerequisite: BBA 300 or BAS Technology Management Milestone
BBA 370 ADMINISTRATION OF INFORMATION TECHNOLOGY SECURITY AND ASSURANCE (3)
An examination of the security and assurance functions of information technology. Topics could include the following: social engineering, analysis of professional control frameworks, data management, privacy considerations, risk analysis, and legal and regulatory requirements. Letter grade only. Prerequisite: BBA 355 and BAS Technology Management Milestone
BBA 380 MANAGEMENT FOR ENVIRONMENTAL SUSTAINABILITY AND DURABLE COMPETITIVE ADVANTAGE (3)
An introduction to the development of environmentally friendly business practices and strategies and the ways in which those practices and strategies can be utilized to develop competitive advantage. Topics include strategy formulation, environmentalism, environmental regulation, environmental management, and sustainable development. Letter grade only. Prerequisite: ENG 105
BBA 399 SPECIAL TOPICS (1-3)
In-depth study of an aspect, concept, or problem. May be repeated for up to 6 units of credit. Letter grade only.
BBA 400 ADVANCED GLOBAL MANAGEMENT (3)
This course provides an introduction to the cultural, legal, economic, and political environments of multinational firms. Topics include managing in the global environment and strategic planning in a multicultural environment. Letter grade only. Prerequisite: BBA 300, BBA 305W, and Admission to BBA program
BBA 405 SMALL BUSINESS MANAGEMENT (3)
Concepts and techniques of organizing and managing small enterprises. Emphasis on practical problems, especially the analysis of practical business case studies and interviews with local and regional businesses that will help the student identify the key steps in successfully managing an ongoing business for profitability and long term enterprise survival. Letter grade only. Prerequisite: BBA 300, BBA 305W, and Admission to BBA program
BBA 408 FIELD WORK EXPERIENCE (INTERNSHIP) (3)
The role of the general manager in dealing with strategic business challenges and providing leadership to the organization; integration of functional areas, policy formulation and implementation, multinational and ethical issues. Pass-fail only. Prerequisite: BBA 300, 305W, 310, 320, 330, 340, Senior status, and Admission to BBA program
BBA 410 ADVANCED GLOBAL MARKETING (3)
Marketing opportunities and strategies for firms involved in marketing across national borders and in other countries. Special attention given to planning and implementing marketing mix variables in multicultural, international settings. Within this context, this course will emphasize all the environmental factors that make international marketing more interesting and challenging than purely domestic operations. Priority will be given to the impact of diverse cultures on the marketing task in the international context. Letter grade only. Prerequisite: BBA 305W, BBA 310, and Admission to BBA program
BBA 415 SMALL BUSINESS MARKETING (3)
Marketing opportunities and strategies for small firms. Special attention given to planning and implementing marketing mix variables in small business settings. Within this context, this course will emphasize all the environmental factors that make small business marketing more interesting and challenging than for larger competitors. Consideration will be given to the impact of the marketing task for small businesses also operating in the global context. Letter grade only. Prerequisite: BBA 305W, BBA 310, and Admission to BBA program
BBA 420 GLOBAL FINANCE AND FINANCIAL ANALYSIS (3)
Financial decision making for the multinational firm, focusing on financial issues resulting from operating across national borders such as currency exchange, direct foreign investment and country-related risk. Letter grade only. Prerequisite: BBA 300, 305W, 320, and Admission to BBA program
BBA 425 SMALL BUSINESS FINANCE AND FINANCIAL ANALYSIS (3)
Analysis of financial statements for decision making. Management of current assets and liabilities emphasizing small business application. Letter grade only. Prerequisite: BBA 305W, BBA 320 and Admission to BBA program
BBA 440 HUMAN RESOURCE MANAGEMENT (3)
Principles, functions, and practices relating to managing human resources in organizations. Describes the basic human resources management processes of selection, training, appraisal, compensation, labor relations, and legal compliance. Letter grade only. Prerequisite: BBA 300, BBA 305W and Admission to BBA or BAIS, BSIS, or BAS Administration
BBA 450 LEADERSHIP (3)
Effective leadership; traits, behaviors, including power and influence; effect of situations and contingencies; leader styles; transformational and charismatic leadership; socio-cultural issues; and ethical behavior. Letter grade only.
Prerequisite: BBA 300, BBA 305W and Admission to BBA or BAIS, BSIS, or BAS Administration
BBA 460 EMERGING TECHNOLOGIES (3)
Examination of new technologies that appear to be promising in the information technology field. Examples include: network management tools, mobile technologies, development technologies and e-business. Letter grade only. Prerequisite: BBA 355 and BAS Technology Management Milestone
BBA 465C TECHNOLOGY MANAGEMENT PROJECT (3)
Provides student the opportunity to develop a plan to solve a technology management problem; student chooses a major plan and addresses the problem in detail. Letter grade only. Prerequisite: BBA 350, BBA 355, BBA 370 and BAS Technology Management Milestone CAP
BBA 471C BUSINESS ETHICS (3)
Analyzes business and its environment, considering such things as the natural environment, business ethics, government policies, impact of technology, and cultural diversity. Letter grade only. Prerequisite: For BBA students, BBA 300 and BBA 305W. For BAS, BAIS, and BSIS Administration students, BBA 300, 305W, 340, 360, 380, and 440 CAP
BBA 480 BUSINESS PLAN DEVELOPMENT (3)
Design, development, and evaluation of a business plan for existing and new businesses. Includes consideration of marketing, industry, financial, management, competitive, and strategic issues relating to the feasibility and operation of new and ongoing businesses. Letter grade only. Prerequisite: BBA 300, 305W, 310, 320, 330, 340, Senior status, and Admission to BBA program
BBA 485 UNDERGRADUATE RESEARCH (1-6)
Individualized original research under the supervision of a research advisor. May be repeated for up to 12 units of credit. Pass-fail or letter grade.
BBA 490C STRATEGIC MANAGEMENT (3)
The role of the general manager in dealing with strategic business challenges and providing leadership to the organization; integration of functional areas, policy formulation and implementation, multinational and ethical issues. Letter grade only. Course fee required. Prerequisite: BBA 300, 305W, 310, 320, 330, 340, Senior status, and Admission to BBA program CAP
BBA 497 INDEPENDENT STUDY (1-6)
Individualized approach to selected topics by guided reading and critical evaluation. May be repeated for up to 6 units of credit. Pass-fail or letter grade.