Academic
Catalog August 2009 - August 2010 Undergraduate
and Graduate
Some courses may not be offered every year. Check with the college or department office for current information about when specific courses are offered.
For course syllabi, see the departmental website.
MKT 550 ELECTRONIC MARKETING (3)
Applying marketing concepts in computer-mediated environments. Explores use of the Internet and related technologies to address marketing needs of organizations and consumers and to manage customer relationships. Co-convenes with MKT 450. Letter grade only. Prerequisite: Admission to Business Administration (MBA)
MKT 580 INTERNATIONAL MARKETING (3)
Marketing opportunities and strategies for firms involved in marketing across national borders and in other countries. Special attention given to planning and implementing marketing mix variables in international settings. Co-convenes with MKT 480. Letter grade only. Prerequisite: Admission to Business Administration (MBA)
MKT 599 CONTEMPORARY DEVELOPMENTS (1-3)
Examines recent trends and investigations in a selected area of a particular field of study. May be offered no more than three times before being submitted for a permanent course number. May be repeated for credit. Letter grade only. Prerequisite: Admission to Business Administration (MBA)