Academic
Catalog August 2009 - August 2010 Undergraduate
and Graduate
Some courses may not be offered every year. Check with the college or department office for current information about when specific courses are offered.
For course syllabi, see the departmental website.
MKT 199 SPECIAL TOPICS (1-3)
Foundations of intellectual inquiry. In-depth study of a substantive problem. Letter grad only. May be repeated for up to 6 hours of credit.
MKT 303 CONCEPTS IN MARKETING (3)
Surveys marketing concepts and practices, including customer value, the marketing mix, and the environment within which marketing operates. Business majors may not take this course for credit toward FCB requirements. Prerequisite: Junior Status or higher
MKT 333 INTRODUCTION TO MARKETING (3)
Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only. Prerequisite: For business majors, admission to the busines professional program (BPP). For non-business majors seeking Promotion or Customer Service certificate, ECO 284 and junior level status
MKT 333I INTEGRATED BUSINESS SEMINAR - MARKETING (3)
Introduction to marketing. Discussion and application of strategic marketing concepts, external forces and application of strategic marketing concepts, external forces affecting marketing, social responsibility and global issues. Equivalent to MKT 333 but integrated with management and business communication. Corequisite: MGT 300I and Business Major Status Milestone
MKT 334 CONSUMER BEHAVIOR AND SATISFACTION (3)
Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Prerequisite: MKT 333 and Business Major Status Milestone
MKT 337 PROFESSIONAL SELLING (3)
Practical application of selling skills and techniques, interpersonal communication, and building business relationships. Identifying key factors for organizing, training, and motivating the sales force. Prerequisite: MKT 333 and Business Major Status Milestone
MKT 399 SPECIAL TOPICS (1-3)
In-depth study of an aspect, concept, or problem within a program of study. Letter grade only. May be repeated for up to 6 hours of credit.
MKT 408 FIELDWORK EXPERIENCE (1-12)
Supervised field experience in an appropriate agency or organization. Pass-fail only. Course fee required.
MKT 430 PRODUCT DISTRIBUTION AND CHANNEL RELATIONSHIPS (3)
Evaluation of alternative methods for product and service distribution. Creation of relationships among organizations, use of distribution to gain competitive advantage, behavioral issues among firms, logistics and transportation issues. Prerequisite: MKT 333 and Business Major Status Milestone
MKT 436 SERVICES MARKETING (3)
Understanding issues facing service-intensive businesses. Identifying problems and opportunities, evaluating service quality and service encounters, and building relationships with customers through marketing activities and technology. Prerequisite: (MKT 334 or MKT 338 or MKT 430) and Business Major Status Milestone
MKT 438 PROMOTIONAL STRATEGY (3)
Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging, direct marketing, and interactive marketing communication devices. Prerequisite: MKT 334 and Business Major Status Milestone
MKT 439 MARKETING RESEARCH (3)
Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Prerequisite: MKT 333 and Business Major Status Milestone
MKT 450 ELECTRONIC MARKETING (3)
Applying marketing concepts in computer-mediated environments. Explores use of the Internet and related technologies to address marketing needs of organizations and consumers and to manage customer relationships. Co-convenes with MKT 550. Letter grade only. Prerequisite: (CIS 120 or CIS 120H) and MKT 333 and Business Major Status Milestone
MKT 480 INTERNATIONAL MARKETING (3)
Marketing opportunities and strategies for firms involved in marketing across national borders and in other countries. Special attention given to planning and implementing marketing mix variables in international settings. Co-convenes with MKT 580. Letter grade only. Prerequisite: ECO 285 and MKT 333 and Business Major Status Milestone
MKT 485 UNDERGRADUATE RESEARCH (1-6)
Individualized original research under the supervision of a research adviser. Pass-fail only. May be repeated for up to 12 units of credit.
MKT 490 STRATEGIC MARKETING (3)
Application and integration of key marketing concepts to plan, implement, and control marketing activities. Incorporates recent trends in marketing practice for decision making, evaluating, and/or developing marketing plans. Prerequisite: MKT 334 and (MKT 338 or MKT 430)
MKT 497 INDEPENDENT STUDY (1-6)
Individualized approach to selected topics by guided reading and critical evaluation. Pass-fail only.
MKT 499 CONTEMPORARY DEVELOPMENTS (1-3)
Examines recent trends and investigations in a selected area. Letter grade only.