Northern Arizona University

The University Marketing Fund helps university faculty, staff, and administrators develop marketing and promotional materials that align with the university mission and brand identity. Awards are made on a shared-funding basis for activities that include targeted mailings, advertisements, publications, web development, research, and video.

  In addition to the $100,000 the University Marketing Committee allocated for colleges to continue re-branding efforts, President John Haeger has approved an additional $50,000 other units, increasing the University Marketing Fund to $150,000. Flagstaff campus units eligible for the additional $50,000 include University Advancement, Administration and Finance, Office of the Provost, Office of the President, Institutional Effectiveness, Information Technology Services, and Enrollment Management and Student Affairs. For FY08, priority will be given to projects or proposals that impact retention or otherwise support the university’s strategic goals.  

  Application Process

1.       Complete the Funding Request Form (19k PDF)

Applicants are encouraged to work with the Marketing Department in developing proposals so that proposals can be as complete as possible.

2.       To show how your initiative aligns with university priorities and reflects the quality and consistency of the university brand, be sure your request includes clear definitions of these elements:

·         concept and purpose

·         anticipated costs: request amount and amount you will supply

·         timeline

·         target audience

·         anticipated outcomes

·         explanation of how the proposal impacts retention or supports the university’s strategic goals (48k PDF)

·         evaluation method

·         anticipated return on investment

3.       Submit the request to your unit dean, director, or vice president for approval and signature.

4.       Submit the signed request to the Director of Marketing: P.O. Box 4101 , NAU, 86011-4101. 

  Selection criteria:

·         the degree to which the proposal is likely to impact retention or the degree to which the proposal supports the university’s strategic goals

·         the degree to which the proposal promotes the quality and consistency of the university brand

·         other departmental and/or external support (e.g., matching funds, in-kind donations)

Proposals will be reviewed by the allocation committee within two weeks of the deadline for submission. The deadline for submission is September 7, 2007. You will be notified of the committee’s decision the week of September 17, 2007.

The Marketing Department will allocate the awards and work with each recipient to ensure all items are developed in accordance with university standards and submitted to the appropriate accounts for payment.

Examples of each initiative will be maintained on the Marketing Department web site to promote enthusiasm and to share ideas on how to advance the university through a cohesive, integrated marketing effort.