Research is Marketing's foundation for building communication and marketing strategies. Using primary marketing research methods, we analyze our target audiences to gain insight into their perceptions, attitudes, needs and motivations. To evaluate market trends and our key competitors' strengths and weaknesses, we regularly review secondary data. Annually, we review both local and national geo-demographics to reveal patterns that may affect market size and trends in higher education.
Our research findings help us and other departments drive future initiatives.
The most common techniques we use to find answers to various marketing problems are these:
- Surveys
- Focus groups
- Web Usability Studies
- Documentation reviews
How can we help YOU?
Call or e-mail us, and we can help you define the research problem, determine the appropriate design method, identify data size and sources, design data collection forms and questionnaires, determine sample plan and size, collect, analyze and interpret the data, and prepare your research report.
